This was a grand idea. Now it’s a name and not a movement. Sorry to see it fizzle. An example of a branded cause that can’t to deliver without corporate support.
Would Intel still had gained something if it would have stayed with the One Laptop Per Child program, despite a change in the costing model and use of a competing chip? Aren’t consumers with a strong social conscience already eager to support brands that match their values?
It happens with apparel, automobiles and musical bands.
Technology should be no different.
AMD, here’s your chance to do something global that people will remember.
Leave a Reply