If you watched any of the Iowa Caucuses, you may have noticed.
One candidate gave an acceptance speech alone on a raised platform.
That marketing decision by advisors for Illinois Senator Barack Obama was as important as the words he delivered. It symbolized fearless. It magnified delivery. It elevated him higher than his first place finish among Democrats.
Advisors for other top finishers, including Republican former Arkansas Gov. Mike Huckabee, did the usual: They surrounded candidates with supporters, spouses and children in cozy settings.
The usual didn’t win top marketing performace in Iowa.
Different did.
Candidates can send powerful messages without saying a thing.
What does this photograph say?
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