Monthly Archives: January 2008
“I Actually Can’t Believe What I Just Saw”
ESPN uber-commentator Chris Berman said those very same words between a tirade of others you’ll never hear on an ABC-owned network. And we wince as we watch him unravel over the course of a minute. When you work in front … Continue reading
Filed under PR, Viral, Visibility
Tip Thursday
Want to build an e-commerce site? You don’t need a big team of programmers and $20,000. Volusion is one of several companies that provide free templates, free trials and a variety of la carte services to help you start and … Continue reading
Nail on a Platter, Not Needle in a Haystack
The topic of personal brand is fascinating. It starts with our names given at birth (no wonder some performers switch theirs). Tom Cruise? Compare to Thomas Cruise Mapother IV? Bono? He just wouldn’t be the same as Paul Hewson. Star … Continue reading
Wildcard Wednesday
Remember “pop under” flashing online ads for security cameras from a company called X10? In 2001, the company’s site was the 4th most visited on the web. Then text ads by Google changed the game. While blinking, noisy interrupting ads still live … Continue reading
Filed under Advertising, Web
iPhone Street Creed: Hip Hop Video
Remember the catchy, quick iPhone video by a U.K. university student that made it into Apple’s TV ad rotation? There’s now an iPhone music video from a New York City hip hop recording artist, Pete Miser, percolating. It may not reach prime … Continue reading
Filed under Technology, Viral
Talked About Tuesday
New report from Harris Interactive says 1 in 5 people in the U.S. describe themselves as knowledgeable about cars and tend to share their opinions with others. Since vehicles and brands often serve as an emotional extension of our personalities … Continue reading
Kindle Online Community Outcry
A scan of the Amazon website tonight shows a steady flow of spirited comments in the Kindle forum. While some posts condemn Amazon for the Kindle shortage (4-6 week delivery from time of order), others defend the company, which has made a … Continue reading
How Fast is Fast? Ask Cisco
Cisco today announced it’s going to be selling a very fast network switch to help operators handle an expected wave of Internet data, driven in part by the trend of remote servers and applications otherwise known as “cloud” computing. Marketing … Continue reading
Filed under Hype, PR, Technology
Oakley Goggles Survive Female Wrestlers!
Oakley, the premium athletic sunglass and eye protection brand, has rolled out print ads that stretch beyond tradition. This one features a goggle called the “Crowbar” and includes a wrestling scene with snowboarder Eero Ettala. Does it feel extreme to … Continue reading
Microbrand Monday
I had my first Rubio’s fish taco when the only Rubio’s restaurant was a microbrand right across the street from San Diego State University. The company got its start when founder Ralph Rubio decided to bring a new product to … Continue reading
Filed under Brand, Creativity, Customers, Work
