Entries from December 2007

December 31, 2007

Second Life, Meet Your Future Customers

This doesn’t get a lot of blog coverage because much of the demographic is just learning how to string a few sentences and paragraphs together. But check with your children (if you have them) or any little ones in your extended circle of family and friends. Chances are if they are online, they know [...]

December 31, 2007

New Year’s 360 Degrees

If you haven’t seen this website, it’s a nice place to get a taste for New Year’s around the world. Among the offerings: a daytime amazing 360 view from where the famous ball will drop tonight in New York City’s Times Square. It was taken a few years back in Panoramafoto QTVR by Jook Leung. [...]

December 30, 2007

Twitter Lite: How Not to Drive Traffic to Your Blog or Site

Do you Twitter?
CNN does very infrequently compared to the average Twitter fan.
Compare to BBC in UK.
More than 17,000 updates v. about 200. The wonders of Twitterfeed.
Technorati has also cooled off on its Twitter.

December 29, 2007

Perfect Apple PR

Apple this year provided a case study in achieving PR nirvana. It helps when your CEO baits the tech press in January to stir so much anticipation for a product launch that customers camp out to be first (iPhone). Or you launch a blizzard of funny ads that humanize basic complaints about your competitor’s marquee [...]

December 28, 2007

Resolve to Be Great

Seth Godin had a wonderful post today. He first wrote the words four years ago. They’re as true today as they were then. The leave-behind is simple: What are you doing to be great?
In uncertain times, it might feel harder to aim higher. Safe is accepted, hunkering down a standard corporate reflex.
But if [...]

December 27, 2007

News Center: Keep it Newsy

I left a sweet marketing gig with TaylorMade-adidas Golf last summer. I could have left on Valentine’s Day, tracked the intimate business closely and not missed a single press release from one competitor — MacGregor Golf — until right before Halloween.
Absent a blog and online community, a company’s “News Center” on its website is among [...]

December 27, 2007

Blog Hot Button

Brad Stone of the New York Times posted a fairly benign post on Christmas Eve. It drew more than 130 comments in a day. That’s a big number. Here’s the post with my best attempt at providing answers. What are your answers?
–If the local cable company’s customer service phone help line always has “longer than [...]

December 27, 2007

Ugly Website Part II

About a week ago, I pointed out the utilitarian website of Berkshire Hathaway, which has about $47 billion cash on hand. The holding company this week acquired a 60% stake in Marmon Holdings for $4.5 billion, proving that once you’re flush — and headed by legendary investor Warren E. Buffett — all you need is [...]

December 23, 2007

2008: Will Blogs Become Passe?

Next year should be fun. The convergence of video, social networks and microblogging will have something to do with it.
But what about plain old-fashioned blogging? Email is already under attack from texting and IM (see 11.18.07 post). More frequency. Smaller bites. Shorter attention spans.  
Hugh MacLeod, who blogs and pens wickedly funny cartoons (like the one here) from his base [...]

December 22, 2007

Now Boarding All Rows

Nuts is the name of a book about Southwest Airlines and the company’s business model, which celebrates orginality in its workforce. 
Fun is not the first thing that comes to mind when you say the words “airline industry.”
Doesn’t matter. Southwest Airlines wants you to smile. It’s why the flight attendants make eye contact with you, tell those jokes before takeoff, and thank you sincerely when you [...]