Monthly Archives: December 2007
Second Life, Meet Your Future Customers
This doesn’t get a lot of blog coverage because much of the demographic is just learning how to string a few sentences and paragraphs together. But check with your children (if you have them) or any little ones in your … Continue reading
Filed under Communications Society, Technology
New Year’s 360 Degrees
If you haven’t seen this website, it’s a nice place to get a taste for New Year’s around the world. Among the offerings: a daytime amazing 360 view from where the famous ball will drop tonight in New York City’s … Continue reading
Twitter Lite: How Not to Drive Traffic to Your Blog or Site
Do you Twitter? CNN does very infrequently compared to the average Twitter fan. Compare to BBC in UK. More than 17,000 updates v. about 200. The wonders of Twitterfeed. Technorati has also cooled off on its Twitter.
Filed under Blogs, Communications Society, News, Technology, Viral, Web
Perfect Apple PR
Apple this year provided a case study in achieving PR nirvana. It helps when your CEO baits the tech press in January to stir so much anticipation for a product launch that customers camp out to be first (iPhone). Or … Continue reading
Filed under Brand, PR, Shopping, Technology
Resolve to Be Great
Seth Godin had a wonderful post today. He first wrote the words four years ago. They’re as true today as they were then. The leave-behind is simple: What are you doing to be great? In uncertain times, it might feel … Continue reading
Filed under Creativity, Sharing, Technology, Work
News Center: Keep it Newsy
I left a sweet marketing gig with TaylorMade-adidas Golf last summer. I could have left on Valentine’s Day, tracked the intimate business closely and not missed a single press release from one competitor — MacGregor Golf — until right before … Continue reading
Filed under Brand, PR, Visibility
Blog Hot Button
Brad Stone of the New York Times posted a fairly benign post on Christmas Eve. It drew more than 130 comments in a day. That’s a big number. Here’s the post with my best attempt at providing answers. What are … Continue reading
Filed under Blogs, Customers, Technology
Ugly Website Part II
About a week ago, I pointed out the utilitarian website of Berkshire Hathaway, which has about $47 billion cash on hand. The holding company this week acquired a 60% stake in Marmon Holdings for $4.5 billion, proving that once you’re … Continue reading
Filed under Communications Society, Design, Web
2008: Will Blogs Become Passe?
Next year should be fun. The convergence of video, social networks and microblogging will have something to do with it. But what about plain old-fashioned blogging? Email is already under attack from texting and IM (see 11.18.07 post). More frequency. Smaller bites. Shorter attention spans. … Continue reading
Filed under Blogs, Brand, Communications Society, Mobile, Technology, Web
Now Boarding All Rows
Nuts is the name of a book about Southwest Airlines and the company’s business model, which celebrates orginality in its workforce. Fun is not the first thing that comes to mind when you say the words “airline industry.” Doesn’t matter. Southwest Airlines wants you to smile. It’s why the … Continue reading
