The 2007 roll-out of print advertisements in publications read by corporate resellers of golf products ensures that the TaylorMade Golf, adidas Golf and Maxfli “tri-brand” and “service” messages reach their audience. Call to action is toll-free number where sales support staff are ready to handle reseller needs and help them shine with their corporate clients, [...]
Companies that rely on channel resellers must constantly create energy around their brands and products. Educating resellers on the power of three golf brands to service their clients was critical for the 2007 TaylorMade-adidas Golf Corporate Sales kick-off event “Playing With Fire” (click image). Leveraging tour players, the event introduced a tri-brand solution for resellers, [...]
The creation of a new Custom Logo site for TaylorMade Golf, adidas Golf and Maxfli in 2007 positioned these brands (all part of the adidas Group) to compete head-to-head in the interactive marketing space with Callaway Golf and Titleist, two well-established players with a decade of experience in corporate sales. Previously, TaylorMade, the No. 1 [...]
“Your Caddie” is a channel marketing program to serve 25,000 U.S. promotional products resellers in the Ad Speciality Services Industry (ASI). Among the biggest challenges for golf companies serving ASI customers is digital asset management, consistency of brand message, and differentiation. TaylorMade-adidas Golf Company’s Corporate Sales Group began moving to its tri-brand and service message [...]
The Open Championship at Carnoustie in Scotland looks nothing like the 1953 black-and-white version won by Ben Hogan. One of golf’s four majors, the tournament is a world-class exercise in product placement. And golfers love it. Golf is an aspirational sport, game, pastime. Weekend choppers and hackers who carry a 20 index believe that the [...]
With the Tour de France running nonstop on the Versus network in my house, I’ve been motivated to do big miles on Saturdays and Sundays. This past weekend, I added altitude to my summer training, and got a chance to ride up Mount Evans in Colorado. At 14,240 feet, the peak is one of 54 [...]
Lest we drink in too much hype of the new Apple iPhone, I’ve got admit while the device is visually stunning and completely engaging on first touch, it’s not perfect. For the most part, the media have fallen in love with iPhone. If you are thinking of buying one, spend a half hour minimum at [...]
SIX STAGES OF EMAIL
Stage One: Infatuation
I just got e-mail! I can’t believe it! It’s so great! Here’s my handle. Write me! Who said letter writing was dead? Were they ever wrong! I’m writing letters like crazy for the first time in years. I come home and ignore all my loved ones and go straight to [...]
